Project Kickoffs Improve Performance

I was recently asked about why project kickoffs are important – surely people could just read the Project Management Plan and Project Charter.

Nice in theory – rather more difficult in practice.  It’s always better to get everyone in a room (physical or web-based) and make sure everyone understands the fundamental points of the project.

But what to include in a presentation?

  • Name of the project
  • Project manager


  • Objectives
  • Customers
  • Expected results


  • Team
  • Sponsor
  • Stakeholders
  • Organizational structure


  • Approach
  • Key phases
  • Milestones
  • Deadlines
  • Key deliverables

Customer Engagement

  • What will the customer do
  • How will we interact with them?

Risks & Opportunities

  • What could go wrong?
  • What synergies or opportunities (cross/up-sell)


  • How much money?
  • How much effort?

Reporting and Meetings

  • How will we report progress?  (THIS IS CRITICAL)
  • Do we need to meet regularly?
  • How do we raise problems and issues?  To who?

Other Project Matters

  • What tools, etc do we have at our disposal
  • What platforms/technologies are we using
  • Is there a current architecture laid out?
  • What gets stored where?
  • Where are the project practices?  On the wiki/intranet?

By keeping things simple and not creating 80 page presentations, you’ll be able to communicate a clear vision and use the info in future plans, reports, and presentations to the sponsor.  It will also bring future team members  up to speed much quicker.

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